Special Report- Kids’ Marketing Gets Cautious
Suddenly, there’s a more conservative climate surrounding marketing products to kids. So where does that leave candy? Plus an update on trends in novelty/interactive and licensed candy.- Timing Is Everything With Licensed Novelty Candy
Category Insights- Licorice: More Luxurious?
Newer, more upscale options are adding excitement to the licorice category.- Creating Sensational Seasons
Selling seasonal candy affords the perfect opportunity for thinking outside the box. And, despite some disappointing numbers recently, there’s still plenty of growth potential.
Trade Show Wrap-Up- ISM’s Wide World Of Confectionery
The new, more spacious venue for the world’s largest confectionery fair found manufacturers also taking a broader view on how to market their products. Here’s a look at some of the trade fair’s highlights.
In the Store- Candy On The Fly
Hudson News sells confections to the world’s jet-set travelers, but the company is quite grounded in its approach to candy and gum.
Upfront- Focusing Too Much On Sell-through Sells Candy Short.
News- Category Development Research Premieres
Product Update- Sour Patch Connectors, Swedish Fish Aqua Life and more...
Seasonal Product Update- Seasonal Bagged Line, Inspirational Stocking Set and more...
Advertiser Index- Index
Table of Contents
March 1, 2005