How can we hold both the somberness of what has happened and optimism for what could come? Pantone, the provider of professional color language standards, has represented this through its selection of the 2021 Colors of the Year.

Innova Market Insights says health and immunity will remain “top of mind” for consumers as concerns over COVID-19 extend into next year.

Red is said to evoke love, passion and anger, but in addition to those feelings, GNT says it can inspire excitement and encourage consumers to explore food and drink.