Guittard Chocolate Co. is launching the Cultivate Better cocoa initiative, a new program that engages with cocoa-growing communities to improve and protect unique flavor profiles while also developing integrated community initiatives that yield collaborative impact traceable to the farm level.

Guittard has long been committed to investments in flavor, believing that doing so will lead to greater value, higher premiums and longer-term sustainability of the cocoa sector. This belief is further reinforced through Cultivate Better’s efforts to drive long-term sustainability for cocoa farmers and their communities.