Reese’s Take 5 breaks Snickers’ record for world's largest chocolate nut bar
Record-breaking bar weighs nearly 3 tons.
The world’s largest chocolate nut bar has gotten even bigger.
Two weeks after Mars Wrigley set a Guinness World Record with a 4,700-lb. Snickers bar, The Hershey Co. revealed a 5,943-lb. Reese’s Take 5 bar on Jan. 31 at Hershey’s Chocolate World in Hershey, Pa.
The five layer bar — which features Reese’s peanut butter, chocolate, caramel, peanuts and pretzels — measures 9-ft. long by 5.5-ft. wide and 2-ft. tall.
“The Reese’s team believes records, even those just a few weeks old, are meant to be broken,” said Veronica Villasenor, senior director Reese’s brand. “You might not have been familiar with Reese’s Take 5 before, but now, the bar will become your newest obsession.”
Michael Nolt, a member of Hershey’s R&D team and the original creator of Take 5, along with a team of more than 40 professionals from Hershey’s research and development center and manufacturing facilities, created the monstrous Reese's Take 5 bar in five days.
Once consumed by Hershey employees as part of Reese’s “Super” celebration, the bar will officially be recognized and verified by Guinness World Records as the record-holder for largest chocolate nut bar.
This comes ahead of Reese’s’ first-ever Big Game advertising spot, airing during the third quarter of the game Sunday, Feb. 2. The ad is meant to make viewers question – why haven’t they heard of Reese’s Take 5?
Reese’s Take 5 bars are available in both regular (1.5 oz., S.R.P. $1.09) and king size (2.25 oz., S..RP. $1.79) as well as a snack size bag (11.25 oz., S.R.P. $4.09).