Mars Wrigley has unveiled the largest Snickers bar ever created during a Guinness World Records title attempt at the company's Waco, Texas plant.
Weighing more than two metric tons, the Snickers bar is a small version of something even bigger the brand has planned for Super Bowl LIV. It features the same Snickers ingredients but on a much larger scale, including more than 1,200 pounds of caramel, peanuts and nougat combined and nearly 3,500 pounds of chocolate.
"It's a big year for the Snickers brand," said Josh Olken, brand director, Snickers. "We're not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark ten years since the iconic "Game" spot launched the award-winning 'You're Not You When You're Hungry' campaign. What better time than the Super Bowl to satisfy something on the biggest scale yet?"
With more than 600 associates, the Waco Mars Wrigley plant that created this bar is also responsible for producing millions of Snickers bars each year. The Guinness World Record title-setting bar is equivalent to more than 41,000 single-size Snickers bars, truly emphasizing that everything is bigger in Texas.
Once consumed, the giant Snickers bar will officially be recognized and recorded by Guinness World Records as the largest chocolate nut bar.