Promotion In Motion holds groundbreaking for 80,000-sq.-ft. expansion

Company investing $30M in expanding facilities, which will total just over 250,000 sq. ft. when complete.

Michael G. Rosenberg, president and CEO of Promotion in Motion Companies, Inc., speaks during the groundbreaking for the company's expansion of its manufacturing facilities in Franklin Township, Somerset, N.J. in 2019. PIM will celebrate 40 years in 2021. Photo from PIM.

The Promotion In Motion Companies Inc., (Ranked 51 on the 2019 Candy Industry Top 100) has broken ground on the expansion of its PIM Brands manufacturing facilities, located in Franklin Township, Somerset, NJ.

The nearly 80,000-sq.-ft. addition will help address the company's increasing product demand by allowing for new production lines and also includes the new Welch's Fruit Snacks Factory Tour and Visitors Center, which the company estimates will host up to one million visitors annually.

The company — which is known for for brands including Welch's Fruit Snacks, Sour Jacks Sour Candies, Sun-Maid Chocolate Raisins, among others — is investing over $30 million into the expanded facilities, which will total just over 250,000 sq. ft. when complete. The expansion will bring Promotion In Motion's total presence in Franklin Township to over 750,000 sq. ft. of production and distribution.

Promotion In Motion celebrated the expansion with a ceremony on May 30, where PIM executives and local company associates were led by President and CEO Michael G. Rosenberg, and were joined by Somerset Mayor Phillip Kramer; former Mayor Brian Levine, Somerset County Board of Chosen Freeholder, Pat Walsh and other local and county officials.

"We are continuously working to grow our business and to upgrade in scope and scale," Rosenberg said. "This new expansion will allow the company to continue growing our domestic and international footprints as we've been successfully driving double digit growth year over year."

The expanded facility promises a production bump of some 50 million pounds of the company's snacks and treats each year, translating into hundreds of millions of bags, boxes and pouches of the company's products for consumers.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.