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Home » Flavor trends: A Natural Dilemma

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NewsCandy Flavorings

Flavor trends: A Natural Dilemma

Consumer desire for all-natural confections can lead to challenges for flavorists trying to create new flavor profiles.

March 28, 2016
Abigail Watt
KEYWORDS Bell Flavors and Fragrances / Cargill / Confectionery flavor trends / Flavor trends / natural flavors
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When it comes to food, and especially candy, flavor is king. It’s a fact that the industry understands well — if it doesn’t taste good, consumers won’t eat it.

At the same time, says Bill Vlach, food technologist for Cargill’s Cocoa & Chocolate team, consumers are experience-driven and willing to try creative products with unique flavors.

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