This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Industry veteran Chris Mattina joins a group of “Unrealists” in launching a line of confections that reduces fat, calories and contains no artificial colors or flavors.
There’s a Nigerian proverb that states it takes a whole village to raise a child, the idea being that it’s a communal effort shared by an extended family. With the launch of Unreal’s line of confections, it seems that Nicky Bronner, son of Unreal founder Michael Bronner, has given that proverb a new twist: It takes a whole child to change an industry.
As Chris Mattina, senior vice president for Unreal Brands, relates, it was Nicky that pushed his father into considering and then developing a company that would “unjunk” food, beginning with confections. It all began two years ago when 13-year-old Nicky returned home from Halloween with a hefty bag of candies, a sacred American tradition if there ever was one.