Innova Market Insights says health and immunity will remain “top of mind” for consumers as concerns over COVID-19 extend into next year.

Red is said to evoke love, passion and anger, but in addition to those feelings, GNT says it can inspire excitement and encourage consumers to explore food and drink.

We’re all wondering what the political, social and public health landscape will look like next year, but what about the food industry? What should brand owners, product developers and manufacturers consider?

Nielsen says celebrations over increases in FMCG sales should be short-lived as consumers continue to shift toward recessionary spending patterns. Unemployment and uncertainty over their current employment will prompt consumers to tighten their belts.

It seems pumpkin spice snuck quietly back into stores and coffee drinks because it's become an accepted annual tradition. If anything, fans of the flavor might need the warm and cozy feelings it’s meant to inspire now more than ever.

Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.