Chocolate and non-chocolate novelties as well as fruity confections for Easter 2011 include new takes on the traditional egg, seasonal versions of top-selling brands and gift-worthy packaged products for kids and adults alike. Satisfy shoppers with perennial favorites, and entice them with eye-catching innovations to help increase sales at retail.

Farley's & Sathers Candy Co., Inc.

Round Lake, Minn.

Brach’s Jelly Chicks & Rabbits come in fruit-flavored shapes. Varieties are: Red/Cherry, Purple/Grape, Pink/Strawberry, Yellow/Lemon, Orange/Orange and Green/Apple.

Au'some, Inc.

Monmouth Junction, N.J.
EasterKlikCandy Dispenser shoots out pieces of Au’some candy, which can reloaded by the roll and enjoyed over and over again. It comes in three collectible Easter characters: a bunny, egg and baby chick. All Au’some’s products are gluten- and nut-free.
S.R.P.: $0.99

Scripture Candy

Birmingham, Ala.
Hand-decorated Butterfly Pop and Jelly Caterpillar come wrapped in a bow and feature a “New Life” scripture hangtag. The pop is available in an assortment of colors and flavors, appropriate for purchase year-round as well as at Easter-time.
S.R.P.:$1.49 - $1.99

Judson-Atkinson Candies, Inc.

San Antonio, Texas
Easter Hunt Marshmallow Eggs & Bunnies are individually wrapped for “Sweet Perfection” that can be enjoyed long after Easter has passed. Made in the U.S.A.
S.R.P.:$1.49 to $2.49 per bag

Tootsie Roll Ind.


Easter Dots gumdrops come in assorted fruit flavors. Each decorative package contains 32 mini-boxes of the sweet treats.
S.R.P.:$4.89 per bag

New England Confectionery Co. (NECCO)

Revere, Md.
Haviland Malted Milk Pearl Eggs are perfect for table-scaping and decorating. They come in a 7-oz. stand-up pouch.
S.R.P.: $2.99-$3.50 per bag

Ou Quadrat (Squared Egg)

Enric Rovira, Barcelona 
+34 93 834 09 27

Every year, Enric Rovira manufacturers beautiful Easter eggs, changing the design every time. Current flavors of Ou Quadrat (Squared Egg) are white, milk and dark chocolate.
S.R.P.: €30 ($36) per egg.

The Sweetique LLC

Bridgewater, N.J.
1- 888-4Logo Egg
SweetiqueChocolate Truffles pay tribue to the European tradition of coloring eggs, which dates back to the 12th Century. Crack and peel these real eggshells and discover a chocolate truffle egg inside. Made in Germany, the product can be imprinted with a logo or a decal and comes in a variety of retail packaging options.Polka Dotsis the newest collection.
S.R.P.: $5 per 1.75-oz. egg; also available in gift packages of three, four, six and nine eggs.

Easter by Numbers

Easter confectionery sales shot up 3.8% in 2010, according to the National Confectioners Association, citing data from Chicago-based market research firm SympthonyIRI Group. That’s despite the early date (April 4) on which the holiday fell, which can mean for less selling time at retail. Supermarket sales increased 5.3%, while drug store sales declined by less than 1%. Unit sales went up across all distribution channels - good news given an overall slowly recovering economy.

Save the Date: Easter 2011 will fall on Sunday, April 24 - much later than this year - providing more time following Valentine’s Day for retailers to market and sell products to seasonal consumers.