Better Nutritionals and DouxMatok, developer of Incredo Sugar, have launched a commercial partnership to offer Better Nutritionals' network of customers sugar-reduced gummies with the same taste as standard gummies.

The collaboration will grow the better-for-you gummy supplement category and enable companies to bring to market new products while still maintaining a commitment to nutraceutical-grade quality.

Better Nutritionals is known for pectin-based gummies. Together, Better Nutritionals and DouxMatok have developed vegan nutraceutical products using Incredo Sugar, which enables their customers to offer products that are free of artificial sweeteners, high intensity sweeteners or sugar alcohols. With Incredo Sugar, Better Nutritionals will introduce gummies that are 40 percent reduced in sugar and 33 percent reduced in calories compared to leading pectin-based gummies with no compromise on sweetness, taste or texture. All products will also be allergen-free, gluten-free, kosher and vegan.

“At Better Nutritionals, we have always prioritized high-quality and nutrition with our cutting-edge formulations of gummy supplements, and we’re thrilled to work with DouxMatok and its Incredo Sugar to uphold that commitment and innovate in the gummy category specifically,” said Sharon Hoffman, CEO of Better Nutritionals. “These core values are increasingly important to companies today and uphold our dedication to work with partners to develop and manufacture innovative products that prioritize health and wellness.”

Gummies are an important vitamin delivery system for children, but many are too high in sugar. By joining forces, Better Nutritionals and DouxMatok hope to support a major shift by providing lower sugar options with better health benefits for all consumers.

“Reducing sugar in a pectin gummy while keeping the full integrity of taste and texture is an extremely challenging feat,” said Alexis Gracia-Lugo, DouxMatok’s VP R&D applications for North America. “With the trust and expertise of a well-respected company like Better Nutritionals, we collaborated to develop breakthrough products with almost half the sugar. This is a huge accomplishment for the industry and signals a massive growth opportunity for companies."