Divine Chocolate is expanding its ethical premium chocolate offerings to two major retail chains.
Divine’s single-serving snack bars have been added to the shelves of more than 16,500 Dollar General stores across the country. In addition, its full-size bars are now in select Target stores nationwide.
Divine’s snack bars are available both in smooth 70% Dark Chocolate and creamy Milk Chocolate varieties. Each is made with all-natural ingredients and rich Fairtrade cocoa grown by family farmers in Ghana. The single-serving offerings allow customers to enjoy ethical premium chocolate on the go and help consumers be more mindful of portion sizes.
“Right now, there is a growing demand for single-serving premium snacks,"said Troy Pearly, executive vice president and general manager, North America, Divine Chocolate. "But along with convenience, chocolate lovers also expect superior quality and are looking for all-natural products. With this smaller bar, we meet those needs, and being ethically sourced, they become a choice consumers can feel great about indulging in.”
The 1.2-oz. bars are available at Divine Chocolate’s website and at Dollar General stores nationwide.
In addition, Divine’s full-size 3-oz. bars have debuted in select Target stores across the U.S. Target’s initial Divine offerings include 70% Dark, Dark Mint and Milk Toffee & Sea Salt.
Divine’s expansion into these retail outlets confirms retailers’ desire to meet consumers’ increased demand for all-natural, ethically sourced products. Industry findings show that the ethical premium chocolate bar category — defined as chocolate that is ethically sourced as designated by the Fairtrade and/or B Corp certifications and made from sustainable ingredients — is growing twice as fast as the premium chocolate category.
All Divine Chocolate is made with Fairtrade sugar and Fairtrade cocoa beans grown by family farmers. Its chocolate bars contain 100% pure cocoa butter, only natural flavors and ingredients, and no palm oil, no soy and no GMOs. All products are vegetarian, and vegan-suitable options are available. A B-Corporation certified company, packaging of the bars is plastic-free and features recyclable foil and paper.