HI-CHEW has introduced Reduced Sugar, available in Mango and Strawberry flavors, with 30 percent less sugar than the original candy.
HI-CHEW Reduced Sugar contains a double layer of fruit flavor, made with dietary fiber (inulin) to reduce sugar content while maintaining the same fruity taste and chewy texture. It is made with concentrated fruit juices and puree, natural and artificial flavors, and contains no colors from synthetic sources.
HI-CHEW Reduced Sugar is offered in a 2-oz. bag for a suggested retail price of $3.29 and is available in select retailers nationwide.
The Reduced Sugar varieties are part of Morinaga America's better-for-you product lineup.
"We're so thrilled to offer consumers this better-for-you candy choice in two of our most popular flavors," said Teruhiro (Terry) Kawabe, president and CEO of Morinaga America, Inc. "While HI-CHEW Reduced Sugar has a lower sugar content than our original Mango and Strawberry chews, we're confident that consumers will quickly learn that it has the same great flavor experience they've grown to love."