Blommer launched the Discovery product line, empowered by DouxMatok’s sugar-based sugar reduction solution, Incredo Sugar. The first products were chocolate-flavored chips. The product line now includes additional coatings to support a broader range of food applications, including panning, enrobing and molding.
“Global research continues to indicate that taste is the first consideration when consumers make food choices, but they have historically shied away from chocolate products with less added sugar due to negative taste perception,” said David Meggs, chief operating officer, Blommer Chocolate Co. “We have tremendous opportunity at our fingertips to bring consumers back to this category who have avoided sugar-reduced products because they simply didn’t taste good enough.”
Providing reduced-sugar chocolate that delivers on taste, sweetness and nutrition has been a long-standing industry challenge, particularly while fulfilling increased consumer interest in short and understandable ingredient lists. Blommer's new line includes milk, dark, and white coatings, achieving up to 50 percent sugar reduction without using high intensity sweeteners or sugar alcohols.
“We’re thrilled about the new opportunities that the expanded Discovery product line will open up for food brands,” said Kelly Thompson, SVP, head of North America, DouxMatok. “Chocolate-covered snacks are beloved by consumers, and they shouldn’t have to compromise on taste or nutrition when they reach for their favorite treats.”