Chicks or Bunnies? Fresh or finely aged? As the Peeps brand has been a part of springtime traditions for nearly 70 years, it's no surprise that questions like these can evoke strong opinions from fans across the country.
With Easter only a short hop away, the Peeps brand teamed up with Wakefield Research to survey 1,000 Americans on their feelings and preferences toward Peeps. The survey revealed that 81 percent of Americans say Peeps Marshmallow Chicks and Bunnies remind them of Easter, while 57 percent associate the colorful candies with the onset of spring.
Considering that more than 68 percent of Americans have had their first experience with Peeps by the time they were 9 years old, it's no surprise they are synonymous with the season for so many.
Along with the feelings of spring that Peeps evokes, the survey also revealed how consumers choose to eat the Marshmallow Candies. Peeps Chicks continue to reign supreme, as 64 percent of Americans prefer this tasty shape over Bunnies. And while there seems to be a debate between fans over whether to crack open their package of Peeps to allow them to age gracefully before they're enjoyed, 88 percent of Americans opt for a fresh Marshmallow Chick or Bunny, enjoying its soft texture.
"The Peeps team is thrilled to share the findings from our recent Peeps preferences survey, as the data further solidifies our sweet Marshmallow treats as the true first sign of Spring and a staple in Easter traditions," said Caitlin Servian, brand manager for Peeps. "Over the years, we have seen so many fans express their Peepsonality and share their own special ways of enjoying our Marshmallow Chicks and Bunnies. No matter our fans' preferences, we look forward to continuing to be an important part of Springtime celebrations and spread sweetness throughout the season."
The question stands – how do you enjoy Peeps? The Peeps brand is encouraging fans to express their #PEEPSONALITY by snapping and sharing pictures and videos of how they enjoy Peeps Chicks and Bunnies throughout the season and tagging @PEEPSBRAND. Marshmallow lovers can also follow @PEEPSBRAND to stay up to date and find many ways they can express their Peepsonality leading up to Easter.