In celebration of the upcoming launch of Starburst Airs aerated gummies, Mars Wrigley will host an experiential pop-up market in the Los Angeles area this month.
Though originally planned for March 5, the event has been postponed to March 12 due to a forecast of inclement weather.
The Starburst Airs Market will bring the soft, airy experience of Starburst Airs Gummies to life through an inflated market experience. Inspired by the product’s essence, everything in the market is designed to be squeezed, touched and photographed.
While onsite at Playa Vista in Playa Del Rey, California from 10 a.m.-4 p.m., fans will experience the following:
- A made-for-social-sharing inflated aesthetic, including two Starburst Airs inflatable moments in-store, and a Starburst Airs mural on the side of the building.
- The opportunity to browse the market aisles, stocked with inflatable food and household essentials, with a Starburst Airs twist.
- Fans will get a first taste of Starburst Airs Gummies before they hit shelves nationwide in April.
The Starburst brand will follow all local COVID-19 restrictions and guidelines to keep attendees safe at the market, including limiting capacity within the market, mandating mask wearing while in the market and enforcing social distancing as appropriate.