GODIVA and Le Vian have launched a multi-year collaboration set to captivate chocolate lovers and jewelry aficionados everywhere.
The first of many GODIVA x Le Vian collections is being premiered exclusively in KAY Jewelry stores across the United States and on KAY.com in time for Valentine's Day 2022. Three special-edition Le Vian Chocolate Diamonds necklaces take the form of some of GODIVA's most beloved chocolate treats. Le Vian has captured GODIVA's classic dark chocolate Ganache Heart with a pendant of the same name, with Chocolate Diamonds on a 14K Honey Gold chain. The collection's Strawberry and Chocolate Heart is a tribute to GODIVA's Strawberry Crème Tarte Truffle and uses passion rubies, as well as Chocolate Diamonds and white diamonds, on a 14K Strawberry Gold chain. The Truffle Pendant is inspired by GODIVA's Milk Chocolate Truffle and incorporates Chocolate Diamonds and Nude Diamonds with a 14K Honey Gold chain.
"For 2022, Le Vian forecasted Chocolate Diamonds as the obsession of the year,” said Le Vian CEO Eddie LeVian. “The GODIVA x Le Vian collaboration is our first creative interpretation of the power, pleasure and wonder of chocolate. This collection of delectable Chocolate Diamond jewels, inspired by GODIVA's exquisite premium chocolates, were made with love to be savored by Valentines this year.”
The GODIVA x Le Vian collection advertising campaign, titled "The Finer Things," features photography designed to encourage viewers to revel in a lavish chocolate banquet. The collection also includes a limited number of parures — jewelry pieces with complementary ring sets created especially for the red carpet.
"We are thrilled to partner with Le Vian as part of our strategy to open more people's eyes to the wonder of GODIVA," says Nurtac Ziyal Afridi, GODIVA's global CEO. "With Le Vian being the owner and leader in Chocolate Diamonds, and GODIVA being the 'diamond of chocolate,’ this is a perfect collaboration. Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering."
KAY is the largest retailer of Le Vian Chocolate Diamond jewelry. The GODIVA x Le Vian Valentine's Day collection will be premiering exclusively online on KAY.com and in KAY stores starting Jan. 18. Pricing ranges from $1,599.99-1,999.99.