Kinder Joy is releasing limited-edition National Park Foundation eggs that feature 16 new toys of North American animals.
The new line features animals including a bald eagle, alligator, polar bear, orca whale, raccoon and more to ignite kids’ curiosity about North American wildlife. The National Park Foundation limited-edition eggs can also be used with Applaydu, the app that brings Kinder Joy toys to life through augmented reality.
"Our new toy collection is inspired in animals that can be found throughout North America, this is why we are excited to partner with the National Park Foundation and share the same goal of trying to connect as many families as possible to our national parks and wildlife," said Felipe Riera Michelotti, v.p. of marketing, Kinder Joy and seasonal products at Ferrero. "As a brand, Kinder Joy is all about surprising experiences and building memories for families, and what better way to do so than by crossing off those travel bucket lists with a joyful trip to our national parks this year."
In celebration of its partnership with the National Park Foundation, Kinder Joy is launching the "Explore the Wild" Sweepstakes through which 500 winners will receive an "America the Beautiful – National Parks & Federal Recreational Lands Annual Pass," granting a family access to more than 2,000 federal recreation sites across the country.
Through Jan. 30, Kinder Joy invites families to comment on the promotional post on @kinderus Instagram or on @kinderus Twitter using the hashtag #ExploretheWildSweeps. A total of 500 winners will be selected on a weekly basis throughout the month. Winners will receive an America the Beautiful Pass, which provides access to thousands of federal recreation sites, including national parks, for a year.
"The National Park Foundation not only works to protect wildlife and park lands but also to educate and engage youth, connecting people everywhere to the wonder of parks," said Jason Corzine, v.p. of resource management at the National Park Foundation. "Thanks to support from partners and donors like Kinder Joy, the National Park Foundation is able to conserve wildlife and open kids' eyes to the world around them through inspiring experiences in nature."