Ferrara is celebrating the upcoming release of the Warner Bros. Pictures’ live-action/animated film “Space Jam: A New Legacy” with an all-star candy and cookie lineup from Trolli, Keebler, Nerds and SweeTARTS.
The limited-time treats feature new packaging, a special-edition Trolli Space Jam Sour Sneaks offering, and an interactive game that lets players shoot hoops with the Tune Squad for a chance to win prizes.
"We know we picked the winning team when we partnered with ‘Space Jam: A New Legacy’ to give fans everywhere the ultimate candy and cookie lineup for this legendary movie experience," said Lauren Ruis, senior manager of brand experience at Ferrara. "From Trolli to Keebler, Nerds and SweeTARTS, our collection proves that our sweet snacks can be team players without sacrificing their individuality — just like Bugs Bunny and the rest of the Tune Squad."
Widely available at retailers through mid-July, the seven limited-edition treats include:
Trolli Sour Sneaks x Space Jam: A New Legacy feature a left and a right shoe, each pair comes in a combo of flavors: Lime-Raspberry, Lemon-Berry Punch and Strawberry-Blackberry.
Trolli Sour Brite Crawlers x Space Jam: A New Legacy are multi-flavored gummy worms covered in a tongue-twisting sugary goodness, striking the perfect balance of sweet and sour in every bite. The Original flavors include an assortment of combinations: Cherry-Lemon, Strawberry-Grape and Orange-Lime.
Keebler Chips Deluxe Original x Space Jam: A New Legacy feature extra-thick cookies, stuffed with tons of chocolate chips.
NERDS Big Chewy x Space Jam: A New Legacy feature chewy centers with a crunchy outer shell. They’re available in Orange, Lemon, Strawberry and Grape flavors.
SweeTARTS Mini Chewy x Space Jam: A New Legacy deliver the classic SweeTARTS flavor fusion in a chewy, coated candy.
SweeTARTS Cherry Punch Soft and Chewy Ropes x Space Jam: A New Legacy take the classic flavor fusion a step further, creating bendable fun that's licorice and SweeTARTS all in one.
Space Jam: A New Legacy Sweet Variety Treats are for fans who are craving both cookies and candy. This limited-edition, 28-ct. variety pack includes Keebler Fudge Stripes Minis Original, Keebler Chips Deluxe Mini Cookies, Trolli Sour Brite Crawlers Mini, and SweeTARTS Cherry Punch Ropes and can be found exclusively at Walmart stores and on Walmart.com this summer.
To keep the fun going, Ferrara is launching the Sweet Slam promotion. Scan the QR code on the limited-edition packaging or displays with a phone to unlock an exclusive sweet slam dunk game. Players can throw down with LeBron, Bugs and Lola, choose one of four candy and cookie themed basketballs, and try to pull off the biggest dunks to get the highest scores.
By playing, fans can enter to win one of thousands of ‘Space Jam: A New Legacy’ prizes like customized basketballs, hoops, and the chance to get a customized illustration of themselves with the Tune Squad.