The newest Smartfood Popcorn combines the fun of snacking with a breakfast treat! And it was thought up with help from a Gen Z consumer panel.
Smartfood and Krispy Kreme have joined forces to launch Smartfood Original Glazed Doughnut.
"When it comes to snacking, our fans look to us for unexpected, fun flavor innovations that help create joyful moments in their day," said Tina Mahal, VP of marketing, Frito-Lay North America. "We are constantly looking for inspiration and pushing the boundaries of what's possible, which is why we're so excited to be teaming up with Krispy Kreme to give our fans something that's new and never been done before."
In 2020, Smartfood released Cap'n Crunch's Crunch Berries Popcorn Mix as the first-ever co-branded limited-edition flavor, and it got great reviews. Looking to continue the momentum into the new year, they enlisted a panel of Gen Z consumers to brainstorm unexpected and playful mashups to bring to store shelves. The research showed that a Krispy Kreme fusion would be the perfect addition to the lineup, especially entering the summer months.
This limited-time flavor is available now at Sam's Club and will be available in-store and online across major retailers nationwide starting May 24, while supplies last. Smartfood Original Glazed Doughnut comes in a 7.75-oz bag for $3.99, 2.0-oz. bag for $1.99, and 18-oz. bag for $6.89.
It’s also available for purchase on the Smartfood website.