Goo Goo Cluster will complete a $2 million revamp of its storefront in Nashville this summer.
The century-old candy brand, which produced America’s first combination candy bar, will offer interactive classes, a design-your-own confection station, a full-service chocolate bar and retail shop at its location off Lower Broadway. The Chocolate Bar will serve premium chocolates, wine and whiskey pairings, boozy milkshakes and a rotating selection of seasonal treats.
The current Goo Goo Shop & Dessert Bar will close April 25 to begin renovations, which were designed by Centric Architecture and will be completed by CITY Construction. The revamped location, to be called Goo Goo Chocolate Co., is set to reopen by Labor Day Weekend in September.
“While our Original, Pecan and Peanut Butter Goo Goos remain our tried-and-true classic offerings, last year we launched an option for Goo Goo enthusiasts to Design Your Own Premium Goo Goo and have been overwhelmed by the response,” said Laurie Spradley, vice president of operations and brand development for Goo Goo Cluster. “The customization and immersive experience the Design Your Own product offers is exactly what people are craving, and we’re responding to that craving by delivering an incredible new experience this fall with the fully transformed Goo Goo Chocolate Co.”
While the downtown Nashville Goo Goo location is closed for renovations, Goo Goo Cluster take its beloved candy on the road, bringing interactive classes, pop-up events and a traveling Candy Van to chocolate lovers around middle Tennessee all summer long. For information on upcoming summer pop-up events and Candy Van locations, visit http://bit.ly/GooGooSummer.