HI-CHEW is reintroducing Fruit Combos, featuring individually-wrapped chews in Tropical Smoothie, Piña Colada and the new, fan-voted Strawberry Lemonade flavor.
After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite. HI-CHEW’s latest offering takes inspiration from loved beverages, with the addition of the 2020 HI-CHEW Flavor Games Champion flavor — Strawberry Lemonade.
The arrival comes just in time as lemonade flavors are gaining popularity. With juicy strawberry on the outside and lemon on the inside, these flavors are layered together to bring the summer classic to life. The three flavors in the new Fruit Combos Standup Pouch provide taste buds with an escape to paradise.
"In 2020, we hosted the Fantasy Flavor Games, where consumers selected Strawberry Lemonade as the new offering they'd like to see released in the U.S," said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. "We are thrilled to be able to launch this flavor in our new Fruit Combos Stand Up Pouch, which perfectly compliments Tropical Smoothie and Piña Colada.The three refreshing flavors tap into consumers' excitement for tropical beverages and we're looking forward to seeing the response to the fan-chosen flavor."
With a passion for flavor, HI-CHEW continues to conduct extensive research to develop the ideal flavors for the American consumer, exploring palate preferences and evolving trends. In 2008, HI-CHEW was introduced to the United States market with five flavors available for purchase. Today, HI-CHEW is available in 27 flavor offerings.
This year alone, the fruity-chewy candy brand released six innovative flavors, which demonstrates HI-CHEW's immense growth with the American audience. Nearly one billion pieces of HI-CHEW are enjoyed each year.
The HI-CHEW Fruit Combos Stand Up is offered in a 11.65-oz. pouch for a suggested retail price of $6.99 (varies per market). It’s available for purchase online at HI-CHEW.com and retailers nationwide.