The Twizzlers brand is launching a limited-edition Twizzlers Twists Mystery Flavor this spring.
The brand was inspired to introduce a flavorful mystery with this latest innovation, offering a taste so mysterious consumers may have to go through more than a few Twists before they guess right.
"For centuries, humans have been intrigued by unsolved mysteries — Big Foot, Loch Ness, El Chupacabra," said Ryan Hagemeyer, senior associate brand manager, Twizzlers. "In 2021, Twizzlers is getting in on the mystery game with a fun and flavorful twist.”
The Twizzlers brand will reveal the mystery flavor this summer, so consumers can grab a pack and take a guess before the secret's out.
Twizzlers Twists Mystery Flavor will be available nationwide for a suggested retail price of $2.39.