Organizers for ISM 2021 have announced the winners of the New Product Showcase.
Normally, the largest trade fair for sweets and snacks in the world presents new products to visitors in a special exhibition during the trade fair. This year, after canceling ISM, Koelnmesse opted for a digital edition of the New Product Showcase.
The Top 3 innovations of ISM in 2021 are:
1. Confiserie Burg Lauenstein GmbH with the Lauensteiner tea leaf tin from Germany
2. Selectum GmbH with the Paddies Cheesetastic from Austria
3. Francois Doucet with KARA Fruity from France
"For ISM, the New Product Showcase is an important medium for making the high number of innovations transparent to the trade audience,” said Koelnmesse COO Oliver Frese. “With no physical trade fair taking place, it was important to us to support the industry with the business platform ISM as a stage for presenting their new products. We are delighted that with 70 exhibitors from 20 nations and in total 110 products, the digital response was very high. This underlines the innovative power of the industry and how much it needs ISM as an industry platform for sweets and snacks.”
As was the case in the past years, the top innovations were selected by an independent jury of experts from the industry, trade and field of science.
First place went to the Lauensteiner Tea Leaf Tin, which combines tea and chocolate. The Lauenstein chocolate-makers have selected nine well-known tea combinations to match the different types of chocolate. The jury felt Confiserie Burg Lauenstein succeeded in capturing and combining the finest tea aromas with the chocolate in a well-balanced manner.
Second place went to Paddies Cheestastic, tender pastry puffs filled with a cheesy cream. The jury said the product is flaky and tender, can be easily crushed with the tongue only to be rewarded with the full-bodied, creamy cheddar cheese filling. Paddies are baked using chickpea flour and the latest induction technology without being deep-fried.
KARA Fruit Taste, crunchy cereal covered in fruit chocolate, claimed third place. A delicate shell made of the finest fruit chocolate conceals a core of gluten-free, crunchy cereals. Passion fruit, Lime, Banana and Raspberry liaison with white chocolate.
The winners of the New Product Showcase will be presented in the New Product Showcase Film. Beyond this, in addition to the Top 3 innovations, all products from the New Product Showcase will be presented on the social media channels of ISM.