M&M'S Messages are returning to store shelves with new on-pack expressions for consumers to enjoy while inspiring connections through music.
First launched in 2020, each M&M'S Messages pack features a unique expression delivered by the M&M'S spokescandies to help people connect and find humor in everyday life. To celebrate and inspire connections through music, M&M'S Messages packs now include a code that can be scanned to access a curated Spotify playlist, bringing to life better moments and more smiles through the messages featured on-pack with the corresponding music to celebrate.
There are 28 different M&M'S Messages packs available, each including a unique message and complementary Spotify playlist to match the theme of the message on pack such as "Have a great day pretending to do work" paired with a playlist of songs to make you feel like a boss, or "Slay Girl" paired with a playlist filled with powerful female artists.
"Music and M&M'S have an incredible power to help us connect to one another and celebrate life," said Allison Miazga-Bedrick, Mars Wrigley senior brand director. "Incorporating music into M&M'S Messages packs are a new way for us to help fans share their true selves and connect with others, which helps us live our purpose of better moments and more smiles."
M&M'S Messages packs are featured on the beloved fan-favorite flavors – Milk Chocolate, Peanut, Peanut Butter and Caramel. Fans can find M&M'S Messages on shelves now at retailers nationwide for a limited time or order their favorite M&M'S Messages packaging design on mms.com.
"There's something special about the evolution of M&M'S packaging, and we were immediately drawn to the opportunity to partner with the M&M'S team to make the joy of music front and center this go round," said Brian Berner, head of North America advertising sales, Spotify. "These curated Spotify playlists give people an opportunity to connect at a time when we're all hungrier than ever for new ways to interact."