Mars Wrigley has opened its M&M’S store in Disney Springs at the Walt Disney World Resort.
The experiential store features the signature M&M'S "Wall of Chocolate," larger-than-life M&M'S character moments, and the ability for guests to create their very own custom M&M'S candies.
Fans can "visit" the store today with a virtual tour, available on MMS.com. Once inside, guests are invited to "walk" through the store, where they can click to purchase their favorite M&M'S products.
"The biggest brands create the best moments in some of the world's best places," said Patrick McIntyre, director of global retail at Mars Retail Group, the operating force behind M&M'S stores around the world. "M&M'S brings more smiles across generations and connects people around the world. Choosing culturally vibrant locations for our new stores is key to Mars Wrigley's retail expansion strategy to delight our valued consumers, and Disney Springs is the perfect backdrop for the most popular confectionery in the world."
The new M&M'S store is a state-of-the-art offering from Mars Wrigley. Spanning 10,000 sq. ft., the store fully immerses guests in an interactive M&M'S brand experience and offers exclusive co-branded Disney and M&M'S merchandise including apparel, mugs and more.
M&M'S at Disney Springs is in the West Side of the shopping, dining and entertainment destination. The new store is one of five M&M'S experiential stores owned and operated by Mars Retail Group, bringing the best experience of the M&M'S Brand to life in locations across North America, Europe and Asia.
Mars Retail Group also recently announced upcoming new locations in Berlin, Germany and Minneapolis's iconic Mall of America, both slated to open over the next year.
"As the premiere shopping, dining and entertainment destination, bringing exceptional experiences to our line-up at Disney Springs is central as we continue to evolve," said Matt Simon, vice president, Disney Springs. "Offering the world-famous chocolate combined with the imaginative fun found in the stores, M&M'S at Disney Springs is a perfect addition to our unparalleled mix of offerings."