HI-CHEW has been named a winner of the 2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns.
Among the winners was the 100-gram HI-CHEW Original Mix peg bag for its success in increasing retail dollar sales and units during the year that followed the redesign launch. The main objective of the HI-CHEW Original Mix redesign was to capture the bright, fun and colorful essence of the HI-CHEW brand.
Additionally, it was important that the product’s unique traits and benefits of delivering true-to-life fruit flavors and a long-lasting chewy texture were clearly communicated and well-represented on the design and on the store shelves.
Launched in 2016, Nielsen BASES is the first U.S. package design award to leverage retail performance data as part of the winner identification process. This year, more than 100 CPG brands and their design agencies around the world submitted their best entries for product package redesigns that were successfully launched between Jan. 1, 2017, and Jan. 1, 2019.
Nielsen reviewed in-market performance of all submissions using Nielsen’s Retail Measurement Sales data, identifying brands that experienced a demonstrable increase in retail dollar sales and units during the year that followed the redesign launch. Complementing sales data, Nielsen BASES conducted research among thousands of shoppers to assess how well each redesign worked across the shopper journey.
“Successful packaging restages can create a meaningful ROI,” said Andrea Fraboni, global lead of Nielsen BASES Design Solutions. “Nielsen BASES Design Impact Awards was created to honor those brands that have elevated packaging in their marketing mix while inspiring other brands to take a deeper look at their packaging designs."