Mars Wrigley has introduced a variety of confectionery and snack products this year, and more are planned for early 2021.
During a virtual event for trade media Nov. 10, the company shared the latest innovations for the M&M’S, Extra and Skittles brands, among others.
The new products include:
Combos Cheddar Cheese Bacon
Launched nationally in June 2020 in 6.3-oz. peg bags, Combos Cheddar Cheese Bacon delivers the second highest appeal in the Combos portfolio as it combines two enduring flavors to create even greater taste satisfaction.
Dove Truffle Gift Tubes
New Dove Truffle Gift Tubes simplify everyday gifting with silky smooth Dove Milk Chocolate Truffles wrapped in beautiful keepsake packaging. This gifting product from Dove launched exclusively on Amazon in February 2020 and is available year-round.
Extra Refreshers Peppermint
The No. 1 selling gum brand in the U.S., Extra has launched a new flavor of its Refreshers gum. The first-ever soft chew added to the Extra portfolio is expanding its flavor offerings — Spearmint, Polar Ice, Tropical Mist, Mint Mix and Berry Mix – to include Peppermint, a fan-favorite flavor that continues to deliver new, refreshing experiences. Extra Refreshers Peppermint is available at retailers nationwide in 40-ct. bottle.
Extra Rockin' Raspberry Lime
Extra Rockin' Raspberry Lime is a new limited-time offer that packs seriously fruity flavor in every piece and continues to celebrate life's small moments of connection. Extra Rockin' Raspberry Lime will be available at select retailers nationwide in 15-stick slim packs.
M&M’S Chocolate Popcorn
Released in July 2020, M&M’S Chocolate Popcorn features a milk chocolate popcorn-flavored shell with a crispy center.
M&M’S Mix is a new flavor experience that brings the classic M&M’S flavors together in one convenient package. Highly requested by fans for years, M&M’S Mix creates a new snacking experience in Classic and Peanut varieties. Classic includes three traditional flavors: M&M’S Milk Chocolate, M&M’S Peanut and M&M’S Peanut Butter. Peanut includes three peanut flavors: M&M’S Peanut, M&M’S White Chocolate Peanut and M&M’S Dark Chocolate Peanut.
M&M’S Sugar Cookie
Created exclusively for the 2020 holiday season, M&M’S Sugar Cookie features a white chocolate, sugar cookie-flavored shell with a crispy center. Both the flavor and texture are reminiscent of homemade holiday cookies. M&M’S Sugar Cookie will hit shelves November 2020, just in time for the holiday season.
Orbit Mega Packs
In April 2021, Orbit will be bigger and bolder with the launch of Orbit Mega Packs – an upsize pack containing 30 pieces. Orbit Mega Packs are portable and keep gum fresh, offering shelf longevity. It’s available in Peppermint and Spearmint flavors.
Respawn by 5
In September 2020, Respawn, the mental performance nutrition brand made for gamers, announced the expansion of its consumable lineup with Respawn by 5 created in collaboration with Mars Wrigley’s 5 gum. Respawn by 5 provides a steady flow of energy and concentration. Respawn by 5 comes in three long-lasting, invigorating flavors: Cool Mint, Tropical Punch and Pomegranate Watermelon.
Introducing new Skittles Gummies, an exciting poppable gummy candy sure to satisfy cravings with a burst of fruit flavor. Available in the Original and Wild Berry varieties, Skittles Gummies offer the same intense fruit flavors fans know and love in an innovative gummy form. Skittles Gummies will be available at retailers nationwide in peg bags and sharing size standup pouches in spring 2021.
Skittles Smoothies are making a return this winter for the first time since 2005 with a new and improved recipe that contains a creamy yogurt flavoring that gives a flavor experience reminiscent of a real smoothie. Not only is the recipe new and improved, but so are the five creamy, fruit smoothie flavors: Strawberry Banana, Raspberry, Blueberry, Peach Guava and Mango. Skittles Smoothies will be available at retailers nationwide in singles, share size and sharing size standup pouches.
Snickers Peanut Brownie
Earlier this year, Snickers introduced an irresistible combination of two beloved treats – Snickers bars and brownies – to create Snickers Peanut Brownie. Available nationwide beginning January 2021, Snickers Peanut Brownie features two individual squares, coated in the classic Snickers chocolate, with a layer of caramel and a chewy peanut-brownie filling. Snickers Peanut Brownie is available in 1.2-oz. single, 2.4-oz. share and 6.61-oz. sharing standup pouch sizes.