Launching in the U.S., customers will now see the Climate Pledge Friendly badge on more than 25,000 products, which will make it easier to identify products that are helping to preserve the natural world, such as through reducing the carbon footprint of shipments to customers.
Amazon evaluated hundreds of external sustainability certifications and chose organizations that certify products with proven environmentally-related sustainability benefits. Through on-the-ground sustainable farming advice and securing better incomes, Fairtrade equips farmers and workers to tackle climate change challenges. All Fairtrade producers follow rigorous environmental standards, which include reducing carbon footprints and pollution, finding organic alternatives, bans on deforestation and protecting biodiversity.
“It’s fantastic to see Amazon helping shoppers to find sustainable products more easily,” said Darío Soto Abril, CEO of Fairtrade International. “Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program. I look forward to seeing it launch in the U.S., and hope it will encourage even more brands to source more sustainably and certify their products, for the benefit of farmers, workers and our shared planet.”
The selection for Climate Pledge Friendly includes grocery, household, fashion, beauty and personal electronics products, as well as other items from a range of categories — including much loved Fairtrade brands such as Endangered Species and Lily’s Sweets.
“We are really excited to see this development from Amazon,” said Anne Marie Yao, a cocoa producer from Côte d’Ivoire and Regional Cocoa Manager at Fairtrade Africa. “As producers, we are on the frontline of climate change, which affects our crops and our livelihoods, so we welcome this program. Driving demand for, and sales of, sustainable products will not only support producers with climate resilience, but also result in higher incomes for producers, thanks to the Fairtrade guaranteed Minimum Price and Premium. Anything that helps consumers to choose Fairtrade, helps us as producers to improve our livelihoods and protect the environment.”
For detailed information on the program qualification criteria and to start shopping for these products visit amazon.com/ClimatePledgeFriendly or look for the Climate Pledge Friendly badge on qualifying products.