Tic Tac is expanding its Adventure Line with the debut of Big Berry Adventure.
The Ferrero Group brand’s newest fruit innovation features a mashup of Raspberry and Juicy Blueberry flavors. Created to inspire fun and adventurous moments for consumers, Big Berry Adventure is beginning to roll out on shelves nationwide in 1-oz. and 3.4-oz. packs.
“Fruity flavors have always performed well for Tic Tac, but over the past few months we’ve seen an uptick in demand for this taste profile,” said Felipe Riera Michelotti, v.p. marketing, Tic Tac North America at Ferrero USA, Inc. “Tic Tac sales and industry reports are showing mint and gum users are seeking out other refreshing flavors beyond traditional mint. With Big Berry Adventure, we decided to introduce not one, but two fruity flavors in one pack. This new pair will be sure to add a pop of playful refreshment in a way that only Tic Tac can.”
According to Mintel’s 2019 U.S. Gum, Mints & Breath Fresheners Report, 52 percent of respondents who purchase gums, mints or breath fresheners share they are interested in a greater variety of fruity flavors.
The Tic Tac brand’s Adventure Line also includes Fruit Adventure, which recently became the brand’s best-selling variety. Included flavors are Cherry, Orange, Apple and Passion Fruit. Orange recently took the second most popular spot, underscoring today’s consumer demand for more fruit-forward flavors.