The Laffy Taffy brand has introduced Laff Bites, poppable, dual-textured treats featuring the brand’s signature jokes on every package.
Laff Bites combine the classic taffy fans know and love with a candy-coated shell in four flavors: Cherry, Strawberry, Green Apple and Blue Raspberry. They’re available in mass market, grocery and convenience stores nationwide in three sizes: 2-oz. single pegs, S.R.P. $1.29; 4.2-oz. pegs, S.R.P. $1.49; and 6-oz. pegs, S.R.P. $1.69.
“We’re thrilled to welcome Laff Bites into our Laffy Taffy family of products this year,” said Katie Duffy, v.p., marketing, Ferrara Candy Co. “The brand has always been known for a fun-to-eat taffy experience, and with Laff Bites, we are offering a unique, poppable candy experience – our beloved taffy in the center with a crunchy shell. Laff Bites provide a twist on the classic Laffy Taffy candy that fans can share with friends and family to bring more ‘laffs’ into their daily lives.”
To celebrate the innovation, Laffy Taffy is teaming up with comedian Kevin Fredericks, also known as @KevOnStage, to share “laffs” through a bite-sized comedy show. On National Tell A Joke Day (Aug. 16), fans of all ages can tune into the sketch on Kev’s Instagram channel, @kevonstage.
“In the true spirit of the brand, we’re taking our famous Laffy Taffy jokes to the next level through our partnership with popular comedian Kevin Fredericks on a national holiday celebrating jokes,” Duffy said. “Laffy Taffy and Kevin share a common goal of giving the gift of laughter and sharing joy through light-hearted, silly humor. With a virtual comedy show, we are hoping to spread positivity in a time where we all could use bite-sized moments of joy and laughter.”