“Warheads is a powerhouse brand in the confections industry, especially in the sour category,” said Steve Greene, senior v.p. of sales and marketing at Ford Gum. “The brand will allow us to expand our product portfolio into the sour sector while remaining committed to our other specialty products including Big League Chew, Jelly Belly sugar free gum, Carousel gumball machines and a line of Smarties bubble gum and candy.”
This summer, Ford Gum will launch a five-ball tube of gumballs in classic sour Warheads flavors: Blue Raspberry, Lemon, Green Apple, Watermelon and Orange. The item will be packed in 12-ct. trays with 12 trays per case and have an S.R.P. of $0.49.
Ford Gum will also launch a Sour Watermelon Squeeze Candy in a 6/12-ct. case. The squeeze candy is tart and tangy and is made with dextrose for enhanced flavor. It will have an S.R.P. of $1.49.
Both products will be made in the United States.
“We’re excited to partner with Ford Gum and bring the Warheads experience to other candy forms,” said Paul Henderson, CMO of Impact Confections. “Bringing the sour face to bubble gum and squeeze candy will excite the Warheads fanatics.”