Ferrero to host speakeasy pop-up to celebrate U.S. launch of Kinder Bueno
Interactive pop-up event set for Nov. 8-9 in New York City.
New York chocolate fans will be the first to celebrate the U.S. launch Kinder Bueno, one of Europe's best selling chocolate bars.
Ferrero, the global confectionery company known for Ferrero Rocher, Nutella, Tic Tac and Kinder Joy, is celebrating Kinder Bueno’s arrival with an interactive pop-up event coming to New York in early November. The Kinder Bueno Sweeteasy is full of hidden layers and sweet surprises, inspired by the secretive discovery associated with a speakeasy.
Guests at Sweeteasy will be taken on a journey through the flavors and textures that make up Kinder Bueno. The unexpected surprises found in each of the Sweeteasy rooms spotlight the bar's three layers and key ingredients: smooth milk chocolate, crispy wafer, creamy hazelnut filling and dark chocolate drizzle. In addition to drool-worthy stations, the Sweeteasy is packed with hidden treasures like secret doors and even a Kinder Bueno vault.
"Kinder Bueno is unlike any other chocolate bar in the U.S., which is why we're thrilled to showcase its premium, multifaceted taste to the public with our Sweeteasy," said Noah Szporn, v.p. of marketing, Kinder, North America. "Each element of the Sweeteasy experience is carefully crafted to mimic the individual layers of a Kinder Bueno bar, offering attendees interactive and unexpected ways to engage and share."
The Kinder Bueno Sweeteasy will be open for consumers 21 years of age and older. Space is limited and viewings are by reservation only; chocolate lovers, foodies and fun-seekers can reserve a spot at https://nvite.com/kinderbueno/us. The pop-up is located in New York City at 537 W. 27th Street and will be open Friday, Nov. 8 from 6 p.m. to 12 a.m. and Saturday, Nov. 9 from 4 p.m to 10 p.m.
Kinder Bueno is now available nationwide at retail, grocery, drug and convenience stores with an S.R.P. of $1.29 for the two-bar size and $1.99 for the four-bar sharing size.