The Ferrero Group is launching Tic Tac Coca-Cola, the result of a unique collaboration between the two iconic brands.
With Tic Tac Coca-Cola, consumers will enjoy a taste experience that combines the refreshment of Coca-Cola and Tic Tac. This special edition will be available in the next few months in more than 70 countries around the world.
The introduction of this exclusive limited edition is supported by a 360-degree global integrated communication plan, including a dedicated TV campaign, as well as comprehensive online and social media communication activities.
Tic Tac Coca-Cola will be available in three different packs sizes with combining the distinctive graphics of the two brands, enhancing the strength of this collaboration.