It turns out people really do love their Reese’s. A new study looks at the most popular Halloween candy in every state and found that Reese's Peanut Butter Cups are the most popular candy in 12 states. The full list of state results are listed in the above map.
The research, which was done by Bid-on-Equipment.com, analyzed search results. Beyond state, the study showed that M&M'S did the best in big cities and the candy was the crowd favorite in New York City, San Antonio, San Diego, Fort Worth and Columbus.
The full list of each city’s favorite includes:
- New York City: M&M's
- Los Angeles: Jolly Rancher
- Chicago: Kit Kat
- Houston: Milk Duds
- Phoenix: Reese's Peanut Butter Cups
- Philadelphia: Milk Duds
- San Antonio: M&M's
- San Diego: M&M's
- Dallas: Snickers
- San Jose: Hershey's
- Austin: Reese's Peanut Butter Cups
- Jacksonville: Reese's Peanut Butter Cups
- Fort Worth: M&M's
- Columbus: M&M's
- San Francisco: Milky Way
- Charlotte: Milk Duds
- Indianapolis: Life Savers
- Seattle: Milky Way
- Denver: Jolly Rancher
- Washington D.C.: Reese's Peanut Butter Cups
The study also found that people with children spend on average $35.01 on Halloween candy, $10 more than the national average. And, 48 percent of Americans support moving Halloween to the last Saturday in October.
The study also showed that the ideal trick-or-treat hours are 6 to 9 p.m., and 15 years old is the age when people become too old for trick-or-treating. In addition, 81 percent of celebrants prefer to hand out candy, while 12 percent prefer to leave a bowl on the porch.