Nestlé launching pop-up store with customizable Kit Kat bars in South Africa
Chocolatory Pop-Up will open in Mall of Africa Nov. 24.
November 9, 2018
Nestlé’s Kit Kat will launch a pop-up store in South Africa later this month, allowing visitors to create customized four-finger bars.
After seeing success in Asia, Australia and Canada, the Chocolatory Pop-Up will open at the Mall of Africa, northwest of Johannesburg, from Nov. 24 to Dec. 22. Business Insider South Africa reported that visitors will pay 48 Rand ($3.35) to build at 41.5-gram bar.
Visitors may choose their base chocolate (dark, white or milk) and three out of 14 toppings from the topping bar. Then, visitors can create custom packaging with photos of South African landmarks and one of 16 message templates.