The Hershey Co. has introduced a first-of-its-kind glitter gum under its Ice Breakers brand.
Ice Breakers Ice Cubes Glitter Gum has is currently available in a Cherry Snow Cone flavor. Each cube is covered with a dusting of edible glitter to maximize its summer look.
“Consumers are looking for extra sparkle in everyday items — whether it’s what they’re eating, drinking or wearing,” said Nathan Johnson, Ice Breakers brand manager. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”
The glitter gum will be available nationwide on April 15 at a suggested retail price of $3.69. The gum will only be available while supplies last, making it the first limited-time-only Ice Breakers Ice Cubes product.