The American Licorice Co. has announced plans to celebrate National Licorice Day and the company’s California connection in style.
The Red Vines manufacturer, based in Union City, Calif., will launch the 11-stop Made in California tour on April 12 — National Licorice Day. The company will take a customized Volkswagen van to San Francisco, Ventura, Los Angeles and the Santa Cruz area, where Red Vines ambassadors hand out samples of the California Collection, a special licorice mix in stylized packaging. The tour will wrap at the Stagecoach Country Music Festival in Indio, Calif.
"We created the California Collection to share our heritage of quality and flavor with our loyal fans in a one-of-a-kind package that captures the essence of the California mindset,” says Ingrid Barrientos, Red Vines assistant brand manager. “Launching the collection with a California tour gives us the opportunity to meet our fans face-to-face and celebrate the California lifestyle that has helped to make Red Vines the best-selling licorice in the West."
The California Collection features seven licorice pieces: Black Licorice Twists, Original Red Twists, Black Licorice Bites, Original Red Bites, Super Ropes, Original Red Bars and Superstrings. The package features a sunset on a beach and vintage type.
Tour locations include:
Wednesday, April 12:
Pier 39 - Beach Street and The Embarcadero
San Francisco, CA 94133
10 a.m. -3 p.m.
Giants Stadium
24 Willie Mays Plaza
San Francisco, CA 94107
4:30 – 8 p.m.
Thursday, April 13:
SOMA StrEat Food Park
428 11th St.
San Francisco, CA 94103
11 a.m. – 3 p.m.
Friday, April 14:
Capitola Mall
1855 41st Avenue
Capitola, CA 95010
11 a.m. – 3 p.m.
Saturday, April 15:
Capitola Mall
1855 41st Ave.
Capitola, CA 95010
11 a.m. – 3 p.m.
Monday, April 17:
Santa Barbara – Bike Path
Beach Parking Lot at State Street and Halifax
11 a.m. – 12 p.m.
Wednesday, April 19:
Ventura County Swap Meet
10 Harbor Blvd.
Ventura, CA 93001
7 a.m. – 2 p.m.
Thursday, April 20:
Ventura- Harbor Village
583 Spinnaker Drive
Ventura, CA 93001
11 a.m. – 3 p.m.
Friday, April 21:
TwoHey's Diner
1224 N. Atlantic Blvd.
Alhambra, CA 91801
11:30 a.m. – 2 p.m.
Saturday, April 22:
Orange County Wine Fest
Lantern Bay Park
Dana Point, CA 92629
Noon – 4 p.m.
Sunday, April 23:
Los Angeles Smorgasburg
785 Bay Street
Los Angeles, CA 90021
10 a.m. – 4 p.m.
Friday, April 28 – Sunday April 30:
Stagecoach Country Music Festival
Empire Polo Club
Indio, CA
Noon – 6 p.m.
