Swiss Premium Chocobloc & Chocobloc Mini Bars
Chocolat Frey Ag, Switzerland
Chocoholics rejoice! The luxurious, fine Swiss chocolate once only available overseas, is now available in North America.
Steeped in tradition since 1887, Switzerland’s favorite chocolate brand, Chocolat Frey, offers authentic Swiss-made confectionery products, delivering the distinctive and indulgent flavors unique to European chocolates.
The brand is the market leader among Swiss chocolate manufacturers and these items are exclusively manufactured in Switzerland following a bean-to-bar process.
Chocolat Frey will introduce Swiss Premium Chocobloc Bars and Chocobloc Mini Bars, Swiss Chocolate & Premium Nut Bars, and an Artfully Crafted Swiss Praline Box Assortment.
“The product assortment features a number of bar sizes and pack types including count goods, mini bars in standup pouches, a boxed chocolate line and large format and premium nut bars,” says Colette Schilling, coo of Chocolat Frey North America. “The nut bars are unique to the U.S. market, as they have more than 25 percent nut content.”
Swiss Premium Chocobloc & Chocobloc Mini Bars: The unique shape of the chocobloc bar is reminiscent of the Swiss Alps. Offered in a variety of flavors and mixed with almond-honey nougat.
The brand will support the North American launch with a national advertising print campaign, digital initiatives and consumer sampling events.
Ingredients: (Assorted chocolates with almond-honey nougat) Sugar, cocoa mass, dried whole milk, dried skimmed milk, honey 2.5 percent, almonds (tree nuts), 1.4 percent oil (milk), emulsifer: soya lecithin, dried egg white, flavors. May contain other tree nuts. Cocoa solids: 34 percent minimum in milk chocolate. Milk solids: 18 percent minimum in milk chocolate. Cocoa solids: 55 percent minimum in dark chocolate. Milk solids: 21 percent in white chocolate. Nougat: 8 percent.
S.R.P.: (3.5-oz. bag) $4.99