Mars brings back the 3 Musketeers in new campaign
New ads mark the first new 3 Musketeers campaign in more than 10 years.
The Three Musketeers are back!
Mars Chocolate North America has unveiled its new "Why 3?" campaign for the 3 Musketeers Bar. This marks the brand's first new campaign in more than 10 years and the reunification of the iconic musketeers.
The new campaign features four short features created by DDB Chicago, titled "Double Dutch," "Taxi," "Mirror," and "Carpool." Each spot begins with the question, "Why 3 Musketeers?" while the characters carry out their antics on screen.
The ads then answer the question with statements like, "Because without 3, you can't double dutch," and "Because 2 musketeers would think they're looking in a mirror."
In "Carpool," a single musketeer in a convertible looks around in frustration as the caption, "Because 1 musketeer can't use the carpool lane" comes across the screen.
Each short ends with the motto, "3 Musketeers: The perfect amount of chocolate, fluffy and musketeer."
" We're so excited to unveil our new 'Why 3' campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way," says Allison Miazga-Bedrick, director of 3 Musketeers. "Our fans already love 3 Musketeers for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic."