The Hershey Co. is moving beyond the second dimension. The chocolate maker has partnered with 3D Systems to create what it claims is the world’s first 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World Attraction.
The exhibit, slated to open Friday, Dec. 19, will give visitors the opportunity to interact with Hershey scientists and the breakthrough technology.
“We are now using 3-D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” says Will Papa, chief research and development officer, The Hershey Co. “3-D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3-D chocolate candy printing in action.”
Visitors will have the opportunity to witness live 3-D printing, see examples of finished products, interact with a library of 3-D graphics pre-loaded on iPads and be scanned to see what they would look like as a piece of 3-D chocolate.
The 3-D chocolate printer on display at Hershey’s Chocolate World Attraction is the most advanced model in operation today, Hershey says.
“We are committed to democratizing 3-D printing, making this game-changing technology accessible and engaging for everyone,” explains Chuck Hull, founder and chief technology officer, 3D Systems. “Our partnership with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confections, allows us to create unique, exciting and personalized edible experiences, and this is a great way to showcase the power and possibilities of 3-D printing.”
One of Hershey’s goals is to gather knowledge and insights directly from consumers after they experience the interactive exhibit.
Through a survey presented on a large touchscreen, consumers will be able to share their preferences on customization options and product design. This information will influence the final technology and business model for a commercial 3-D chocolate candy printing experience.
“This exhibit is a great example of co-creation with consumers,” Papa says. “They will be instrumental in shaping the future of commercially available 3-D chocolate printing.”