Wythe Will Tzetzo changes name to First Source
Move coincides with new logo and website launches as well as plans for a new central manufacturing and distribution facility.
Wythe Will Tzetzo, LLC, a leading packager and distributor of confections, nuts and specialty foods, has changed its name to First Source, LLC.
The change is one of the big steps it’s take as part of a new initiative aimed at increasing customers across the country. The company also is debuting a new logo and website.
"The name First Source more accurately reflects our strategy of being the premier supplier of candy, nuts, snacks and specialty gourmet products to America's retailers in all classes of trade," says Keith McDaniel, ceo.
The company has grown significantly in recent years, primarily as the result of Wythe Will Distributing, Tzetzo Bros., and Garvey Nut & Candy coming together under the roof of the now former Wythe Well Tzetzo. First Source is a portfolio company of Slate Capital Group based in Baltimore.
The company also is planning to build a new 310,000-sq.-ft. facility in western New York that will allow it to operate manufacturing, packaging and distribution all from under one roof.
In 2013, the company increased its capacity and added new packaging technologies, including the ability to produce zipper stand-up pouch packaging. The company also upgraded its packaging equipment, and moved into a new, larger facility in Southern California.
With national retailers now serviced by whichever facility is closest, McDaniel says the company is really seeing positive effects from the national expansion efforts.
"We are very excited about our growth and the progress we have made since we became Wythe Will Tzetzo and are extremely enthusiastic about the opportunities in front of us as First Source,” McDaniel says.
First Source, LLC provides value-added packaging as well as bulk distribution of chocolate, non-chocolate confectionery, fruit & nut mixes and specialty products with a history dating back to 1927.
The company’s brand names include Mayfair Sales, Holiday Candy, Alpine Valley, Nature’s Fuel, Basket Stuffers, Valentine Stuffers, Candy Carnival, Henry Street, Kids Play, Select Sweets, and Totally Sour.
Slate Capital Group is a leading private equity investment group that partners with lower-middle market companies.