DeMet’s Candy Co. divests TrueNorth brand
Company leaves behind snack nut treat in an effort to focus on confectionery.
DeMet’s Candy Co., owned by Brynwood Partners, has sold its premium snack nut brand, TrueNorth.
The company, known for creating such well-loved treats as Turtles, Flipz and Treasures, sold TrueNorth and selected assets to B&G Foods. DeMet’s itself bought the brand from Frito-Lay North America, a division of Pepsi Co., in 2010.
“The divestiture of the TrueNorth brand allows DeMet’s to focus on its core confectionery products,” says Peter Wilson, vice chairman of DeMet’s.
TrueNorth became a leader in the better-for-you snack category after DeMet’s introduced it into the club, mass and food retail channels upon acquisition.
David L. Wenner, president and ceo of B&G Foods, applauded the addition to the company’s portfolio of shelf-stable products.
“We are delighted to welcome TrueNorth to the B&G Foods family,” he says. “TrueNorth, which offers a 100 percent natural snacking experience, is the first addition to our snacks portfolio since we entered the category last October by acquiring the New York Style, Old London, JJ Flats and Devonsheer brands.”
TrueNorth nut clusters combine freshly roasted nuts, a dash of sea salt and “just a hint of natural sweetness.” The product’s bite-sized shape makes it ideal for between meal snacking and on-the-go nourishment. TrueNorth varieties include: Almond Pecan Crunch, Chocolate Nut Crunch and Cashew Crunch.