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The days of eating Peeps’ candy just at Easter are long gone. The company has created a new marshmallow and crispy rice confection for Halloween. The treats are shaped like either a ghost or a pumpkin and each one is sprinkled with compressed candy and individually wrapped.
On Demand Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.
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