This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Candy Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Candy Industry logo
  • News
    • Candy and Snack Trends
    • Supplier News
  • Candy & Confections
    • Chocolate
      • Gourmet Chocolate
    • Better-for-you confections
      • Energy/Snack/Nutrition Bars
    • Gums & Mints
    • Gummies & Jellies
    • Hard Candies
    • Licorice
    • Novelty Candies
    • Snacks
    • Sugar-Free Candy
    • Vegetarian
  • New Products
    • Chocolate New Products
    • Non-Chocolate New Products
    • New Novelty Candy
    • New Snack Products
  • Ingredients
    • Artificial and Natural Sweeteners
    • Candy Flavorings
    • Cannabis
    • Chocolate Ingredients
    • Fats & Oils
    • Fruits & Nuts
    • Healthy Additives
    • Natural Candy Colors
    • Starches
    • Sustainability
  • Top 100
  • Technology
  • Shows
    • Events Calendar
    • Show Coverage
  • Kettle
    • Kettle Awards
    • Kettle Recipients
  • Opinion
    • Blog
  • The Magazine
    • Current Issue
    • Digital Editions
    • Buyers Guide
    • Single Copies
    • Classifieds
  • More
    • Video
    • Classifieds
    • Market Research
    • Webinars
    • eNewsletters
    • Associations
    • Candy Industry Store
    • Custom Content & Marketing Services
    • Top 100 & Sweet 60
  • Contact
    • Advertise
Home » The Sűßwaren Express
Candy Manufacturers

The Sűßwaren Express

Chocolate_Feature.jpg
February 1, 2012
Bernie Pacyniak
KEYWORDS Europe / Germany / marzipan
Reprints
No Comments

 

At Rübezahl, Claus Cersovsky, managing director and ceo, welcomed the group warmly. After brief introductions, we were treated to a “Schwaben” lunch, which included such specialties as Maultaschen, a Schwaben ravioli. Thank you Claus for introducing me to a new local favorite.

After a wonderful lunch, Cersovsky then provided us with an in-depth overview. Known for its seasonal moulded products, the company acquired the Guborchocolate brand two years ago and posted 150 million euros in sales in fiscal 2011.

Cersovsky attributes the company’s ongoing growth to acquisitions and continued new product development.

At this year’s ISM, the company officially will roll out its breakthrough product, a gummi and chocolate bar that’s been in test markets for the past two years. Working jointly with Herbert Mederer, head of Mederer Group, which produces the famousTrolli brand gummies and jellies, the company was able to resolve tricky production issues with proprietary technology.

Initial reaction to the bar has been overwhelming and Cersovsky believes the new product promises to be an instant hit.

As expected, a tour of the facility was another example of high-end technology at work, with two Schubert pick n’ place robotic units deftly and quickly packing the company’s puffed rice chocolates, Sun Rice, into cartons at incredible speeds.

A supersized Bindler moulding machine handled chocolate bunnie production for the coming Easter season as a line of Rausch foil wrap machines pumped out the products for final hand packing in cartons.

The company continues to push the envelope to stay competitive in an already very competitive domestic and export markets. For example, Rübezhal will launch a line of Gubor products featuring Black Forest ingredients, such as fruits and milk.

It also has committed to having only UTZ-certified chocolate by 2013.

Cersovsky, together with his brother, Oliver, who oversees operations, aren’t sitting back waiting for the world to enjoy their products. They’re actively engaging retailers and consumers through a variety of means to keep both loyal to the brands.

A personal shout out to Yuliana Baranowa, our tour guide with DEULA-Nienburg Educational Centre, for exposing the group to such wonderful confectioners. Now readers can do the same. Just leave your suitcases at home.

 

 

 

Coppenrath
Feingebäck GmbH

Geeste, Germany

 

Preserving tradition,
applying technology

Although Andreas Coppenrath is a master baker – an appropriate role for a sixth-generation head of a family baking business founded in 1825 – he spends little time actually baking.

Instead, the entrepreneur spends his time on a broad range of issues and projects geared toward growing and preserving the business. As a midsized specialty baking company focused on traditional cookies, customized products and wholesale ingredients, Coppenrath Feingeback GmbH recognizes it must “honor the old, embrace the new” to compete effectively in a competitive domestic and international marketplace.

The company, which has annual revenues that top €30 million, garners half its sales from seasonal products, such as Spekulatius (German Christmas spice cookies) cookies in a range of varieties, and the remainder from Classic, “Young” Style, Finest Taste, Natural Taste and Healthy Range products.

One of the keys to Coppenrath Feingeback’s success has been its ability to maintain its heritage of high quality while taking advantage of existing technologies and still remaining flexible in production, logistics and distribution.

A walk through the company’s 17,000-sq.-meter production facility in Geeste, Germany, underscores the commitment to quality, efficiency and flexibility. For example, the company produces its own margarine as a way of controlling quality.

It has eight production lines capable of handling 150 recipes. Line 1, which is used for longer runs, can handle 18 different types of cookies. Changeovers on the line typically take only 15 minutes.

Many of the company’s packaging machines are on wheels, points out Coppenrath, which enable employees to easily switch out pack styles as necessary. Given that the company exports to more than 50 different countries globally, minimizing downtime during changeovers, be they production or packaging related, takes on even greater importance.

Being innovative and quick to market is also a key component to staying competitive, asserts Coppenrath.

Recently the company introduced an innovative “re-sealable” lid that sets its products apart from competitors.

“In Germany, consumers are very conscious about sustainability, about supporting ‘green’ products,” Coppenrath says. Although it took a while for consumers to pick up on the packages, which feature a foil-wrapped pack that includes a resealable label, it’s paid off.

So has the introduction of whole grain, all natural, gluten-free and diet or sugar-free products.

The company also has a progressive approach toward its 100 permanent workers, using a bonus/production incentive program based on daily output. It is, as Coppenrath points out, part of his father’s advice to him upon taking over the company in 1997.

“’There’s one rule in running this company, make sure the people working here are happy’ he told me.”

To that end, Coppenrath remains committed to keeping the family business a name that both employees and consumers associate with the pleasure.

Previous 1 2 3 4 5 Next
Did you enjoy this article? Click here to subscribe to Candy Industry Magazine.

Recent Articles by Bernie Pacyniak

Patrick Murnane of Murnane Cos. on a 'blue highway' to good works

2018 State of the Industry: Opportunities abound in confectionery market driven by snacking, treating

Mount Franklin adds organic, branded and functional products to its mix

Confectionery manufacturers continue to seek natural colors

Bean to bar to box: Husband-and-wife team parlay skills to mutually grow Glacier Confection, aspecialtybox.com

Berniepacyniakheadshot
With more than 30 years experience in B-to-B reporting, writing and editing — the bulk of which was dedicated to covering the bakery, confectionery and snack industries — Pacyniak has chronicled changes within the food industry since the early 1980s. A Boston University journalism degree graduate, he worked for a variety of publications before joining BNP Media in 1994 as editor of Snack Food & Wholesale Bakery magazine. In 2001, he took over as editor-in-chief of Candy Industry until 2018.

Related Articles

The Sűßwaren express

The Sűßwaren express, Part 2

The State of the Industry: Rising in the East

Dancing With The Star: 9 dazzling moments from the European Kettle Celebration!

Related Events

Kettle Awards 2020

Related Directories

Winkler und Duennebier Süßwarenmaschinen GmbH

Haensel Processing GmbH

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eNewsletter
  • Online Registration
  • Subscription Customer Service
  • Mobile App

More Videos

Popular Stories

Sugarfina

Bristol Luxury Group buys Sugarfina for $15.1M

Kinder surprise candy

Kinder brand seeing success in U.S. confectionery market

John Downs NCA

NCA’s John Downs on cannabis: ‘Things are happening so fast’

FDA logo

FDA: CBD not generally recognized as safe for human, animal food

Mars Galaxy vegan bars

Mars’ new vegan Galaxy chocolate bars highlight growing trend

CIN_ProductOfWeek_360-1.jpg

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Healthier Food Options

A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available?
View Results Poll Archive

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

CIN_ProductSubmissions_360.jpg

Candy Industry Magazine

june 2019 cover

June 2019

The June 2019 issue features an interview with a natural candy color specialist, a look at how chocolate bar makers can stand out from the crowd, our global state of the candy industry, and more.
View More Create Account
  • Resources
    • Archives
    • Buyers Guide
    • Current Issue
    • Contact Staff
    • Food and Beverage Group
    • List Rental
    • Media Kit
    • Newsletter
    • Order Reprints
    • Subscribe
    • Survey And Sample
  • Helpful Links
    • Global Top 100
    • North American Sweet 60
    • New Product Form
    • Connect
    • Want More
    • Privacy Policy
  • Multimedia
    • Videos
    • Galleries
  • Advertise

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing