M&M'S Premiums Make Star-Studded Debut
October 1, 2008
Smooth and sophisticated describes the latest introduction from Mars Snackfood … as well as the way in which the company launched the product in early September. The Hackettstown, N.J.-based manufacturer celebrated the national introduction of its new M&M’S Premiums with a fashion event during Mercedes-Benz Fashion Week at Bryant Park in midtown Manhattan, N.Y. There, models showcased the upscale M&M’S - available in Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha - while wearing vibrantly colored gown inspired by the rich jewel tones of the product. The gowns were created by red carpet designer Pamella Roland. The event was hosted by actress Eva Longoria Parker and the sassy Ms. Green, star of both print and broadcast advertisements for the M&M’S brand. For more information about M&M’S Premiums, visit www.mms.com.