Wonka’s latest promotion involves a web cam, actor and DJ Nick Cannon and, of course, candy.
The company has teamed up with Cannon to launch Wonka WRapper, an interactive music application available only on Facebook.com/Wonka.
It allows fans to hold their candy wrappers in front of a webcam and unlock a variety of music beats, instruments and interactive graphics.
Each of the five participating Wonka products plays a different musical track for each instrument – the more types of candy used, the more intricate the song.
“Everyone knows how much I love music and Wonka candy, so it’s incredibly cool to combine my two favorite things in a really fun way,” says Cannon, host of ‘America’s Got Talent’ and cast member of NBC’s new hit comedy ‘Up All Night.’ “With a little creativity, imagination, and some Wonka candy, the Wonka WRapper lets you be the DJ online.”
Fans can visit the Wonka WRapper app on Facebook with packages of Nerds, Laffy Taffy, Sweetarts, Everlasting Gobstoppers or Spree in hand.
After recording and saving their creations in Wonka’s video gallery, fans can then share with friends and comment on others’ videos, making the Wonka WRapper a truly interactive social media experience.
“We love the fun and creativity that Nick brings to this innovative project, and we’re thrilled to give Wonka fans a new way to enjoy their love of music and Wonka candy, says Wonka spokesperson, Tricia Bowles, of Nestlé USA Confections and Snacks Division. “The Wonka WRapper is a great online program for candy and music-lovers, and a lot of fun for all ages!”