The maker ofPEEPS,HOT TAMALES ,MIKE AND IKE, andPEANUT CHEWSbrand candies now has another addition to the company - a new president.  

Davie Yale, the new president and chief operating officer, joins Just Born after previously serving as president and ceo of the Manischewitz Company, Inc in Secaucus, N.J.  

“I feel very excited to be working with a terrific team and with iconic brands that have a lot of growth potential,” Yale says. “And I look forward to working with the team to realize that potential.”  

He plans to work closely with Just Born’s leadership team to help the company meet its strategic objectives and continue to grow. For right now, however, Yale says he just wants to take some time to assess where the business is at and where opportunities and challenges are across the board. He describes the process as “coming in with a set of clear eyes."  

Yale’s experience and knowledge are being welcomed at his new home.  

“We are very pleased to have David Yale join our Just Born family,” says David Shaffer, Just Born’s co-ceo. “He understands how to nurture an established group of consumer brands blending tradition and innovations. His broad spectrum of experience will be invaluable to Just Born’s long-standing history of continued growth.”  

Yale is no stranger to the confectionery industry. He worked for Nestlé Food Company for many years directing strategic development and marketing strategies for various products including: Butterfinger, Baby Ruth, Nestlé Crunch, Chunky and Oh-Henry  

He has also held top executive positions with the Snacks Division at The Hain Cleestial Group and the Planters Company for Kraft Foods, Inc./Nabisco, Inc.  

For more information visit www.justborn.com

-G.W.