Mars unveils new SNICKERS line extension at expo
May 25, 2010
At this week’s Sweets & Snacks Expo, Mars Chocolate North America announced a line extension of one of its most popular brands: SNICKERS Peanut Butter Squared.
Like its predecessor, SNICKERS Peanut Butter Squared contains peanuts, caramel, nougat and milk chocolate, but with the addition of peanut butter. And unlike single bars of original SNICKERS, the new product comes two square-shaped bars per pack; it also will come in FUN SIZE bags.
SNICKERS Peanut Butter Squared will be available in counter units and ready-case displays, and ship in a variety of carton and case options. It will be priced in line with other Mars Chocolate offerings and, starting in December, will be sold in the following channels: club, convenience store, drug, mass, grocery, specialty, value and vend.
The launch of new SNICKERS Peanut Butter Squared will include a comprehensive marketing campaign featuring TV, print, online, in-store and national advertising.
For more information about SNICKERS, visit www.snickers.com. For more information about Mars, visit www.mars.com.