The newly launched Trident Vitality line features three feel-good flavors: Vigorate, Rejuve and Awaken. The new flavors add a little piece of delicious well-being to the gum-chewing experience, with Vitamin C, ginseng or white tea infused into each delicious piece.



Trident Vitality’s Threesome   
 Kraft Foods Inc. Northfield, Ill. 
1-800-524-2854 

The newly launched Trident Vitality line features three feel-good flavors: Vigorate, Rejuve and Awaken. The new flavors add a little piece of delicious well-being to the gum-chewing experience, with Vitamin C, ginseng or white tea infused into each delicious piece. 

Vigorate contains a burst of citrus and strawberry, delivering 10% of the daily value of Vitamin C. Rejuve offers a refreshing blend of luscious mint and white tea while Awaken provides consumers with a peppy peppermint that features a dash of ginseng. 

 "Based on research, we found that many consumers were looking for unique new flavors that fit with their wellness lifestyle," said Kelly Bivens, brand manager, Trident.  "We always try to respond to consumers needs, and so far the response has been terrific. Vitality has tested as one of our best-tasting gums to date, and we are very excited to bring it to our consumers nationwide." 

 The innovation of new Trident Vitality goes beyond flavor, incorporating sleek and stylish packaging that features a unique, fun "click" when open or closed. Additionally, the packaging is a full box, with a blister pack inside, and conveniently closes to ensure the blister pack does not slip out. This is unlike traditional blister packaging, which is cut open on both sides. 

Ingredients: Isomalt, gum base, syrup, maltitol, natural and artificial flavoring, sorbitol; less than 2% of  acacia, acesulfame potassium, aspartame, candelilla wax, glycerin, sodium ascorbate(vitamin C), soy lecithin, sucralose, titanium dioxide (color), xanthan gum, Yellow 5 Lake and Yellow 6 Lake. Phenyketonurics: Contains phenylalanine.
S.R.P.: $1.29 for a single-pack and $2.89 for a three-pack.